How to Boost Nutraceutical Landing Page Conversions by 100%

This explains why, according to Daniel Burstein, Senior Director of Content & Marketing at Marketing Sherpa says, „The Marketing Sherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing.“

However, nutraceutical marketing reveals a big surprise – a shocker, actually – regarding landing pages.

There aren’t any.

What are supplement businesses doing instead?

IT’S LIKE THIS…

My friend Rich decided he wanted to buy a particular kind of supplement. He was looking for an elderberry product for his immune health.

The first ad that popped up in a Google search seemed to fit the bill. The headline of the ad included the words „elderberry“ and „immunity.“ So far so good.

However, when he clicked on the ad link, he ended up at the company homepage.

Although it was an excellent homepage, Rich didn’t immediately see what he was looking for, or what the ad promised.

The result? He bailed in less than 3 seconds and went looking elsewhere.

The same thing happened with all other ads for elderberry supplements.

IT SHOULD BE LIKE THIS…

The ad Rich clicked on should have sent him to a product page offering what he was looking for.

And only what he was looking for.

No distractions. No other options. Only the product, accompanied by a call to action to buy it.

THE REALITY

That second scenario is a ’should’ve-been‘. It doesn’t actually exist.

Here’s what really happens.

A recent Google search on the term, „elderberry,“ resulted in seven ads.

All of them were linked either to the company homepage or to a multi-products page.

Not one went to a landing page.

This isn’t unique to elderberry supplements.

The same result came from a search on „quercetin.“ None of the nine ads led to a landing page. One of them led to a blog article that didn’t even mention quercetin.

Ditto for a search on „pet CBD.“ Six ads. No landing pages.

This isn’t a scientific survey with all kinds of statistical bells and whistles. It’s just a few quick searches on three of the more popular supplements. Nevertheless, it reveals a clear pattern.

Nutraceutical ads don’t link to landing pages. Instead they usually link to the company homepage. Or they send a visitor to a products page offering multiple choices.

This observation cries out for explanations.

The primary one I’ve seen is that marketing departments don’t have the time and resources for creating landing pages.

Seriously, that’s the most common explanation I’ve found.

Think about that for a moment. It’s the same as saying marketing departments don’t have the time and resources for… well, marketing. At least not for marketing using the most powerful and indispensable tool on the internet.

I don’t buy it.

In my opinion, a more likely explanation is a lack of understanding what a landing page is and what it isn’t.

A homepage isn’t a landing page. Neither is a multiple product page.

This confusion may explain why an exact match search for, „what is a landing page,“ yields nearly 7 million results. It’s as if online marketing advisors feel the need to educate people about what a landing page is because so many marketers don’t understand the concept.

K.I.S.S.

Keep It Simple, Silly!

Simply put, a landing page is where people „land“ when they click on an ad banner, search engine result or email link, or when they visit a special promotional URL they heard about on TV, radio, or other offline media.

Its sole purpose is conversion. In fact, that should be the only option.

That’s the point I had planned to make in this article. However, explaining how to boost landing page conversions by 100% requires actual landing pages.

Specifically, I had planned to explain research showing how removing all ’non-buy‘ clickable options, including the navigation bar at the top of the page, can more than double conversion rates.

That’s just one trick. Similar conversion boosts also rest on other features of a good landing page. Consistency with the ad. Placement of images. Page design. Button format. And much more.

The conceptual design is simple. A landing page offers only one product and only one clickable option – i.e., the call to action.

Although the concept is simple, a well-designed single-option page is just the beginning for creating a good landing page.

In addition to its simple design, an effective landing page also depends on how persuasive the marketing copy is for influencing a visitor to take that one-and-only action step.

That’s it. The right design, coupled with persuasive copy, equals higher conversions.

THE CHAIN OF PERSUASION

In my experience as a copywriter, I’ve developed campaigns following a specific chain of persuasion. Each link in the chain has a role leading to the ultimate goal – i.e., a conversion.

The ad headline is where the persuasion ball gets rolling. Its role is to entice a viewer to click on it. This is why an effective ad headline is worth its weight in gold.

The visitor immediately knows he or she is on the right track when the headline of the landing page is consistent with the ad headline. Research shows this headline-to-headline comparison happens in about 1/20th of a second.

That’s how long you have for the visitor to decide whether to stay on the page for the few seconds it takes to read the first few lines.

Then it’s the job of the page’s text, and any accompanying images, to persuade the reader to keep reading.

Persuasive copy from there leads all the way to the call to action.

A well thought out, persuasive CTA is the final chance for the landing page to convert a visitor into a buyer.

FUELING CONVERSIONS

Linking supplement ads to homepages or multi-product pages is like running a Lamborghini on used cooking oil from a fast-food restaurant. It can be done, just not very well.

A more effective campaign requires high-performance fuel. That’s what a landing page is. It runs all cylinders of a campaign like nitro for an F1 racecar.

Creating one is conceptually very simple. It takes just three steps.

PUTTING IT INTO PLAY

Step 1. Design the page layout. If it’s going to be part of the company’s website, strip out all clickable distractions, including the navigation bar. Provide only one option, the call to action.

Step 2. Create persuasive marketing copy. It starts with a powerful headline matching the promise of the ad linked to the landing page. It continues with image and textual material that keeps the reader’s attention. In other words, it’s much more than a product description.

Step 3. Test it. Test it. And test it some more. Tweak ad headlines and compare their click rates. Revise images and text for optimizing time-on-page. Modify CTA text and ‚buy‘ buttons. Continue A/X texting for improving the control until conversions peak out.

POWERING UP THE BEST TOOL

Doing good work on any kind of job relies on using the best tools. Supplement marketing is no different.

The best, and most unused, marketing tool for nutraceuticals should be landing pages.

Putting them to work gives you a leg up on the competition. Meeting the challenge of Step 2 the right way is crucial.

Once you have the right page design, its effectiveness depends on how well you persuade the reader to take action.

This is where good marketing copy shines.

That’s where I come in. I specialize in writing persuasive copy for landing pages and other marketing venues.

Since I’m also a research scientist, this includes satisfying the increasing demand for scientific credibility by savvy customers.

A good supplement landing page relies on both.

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What Is On-Page SEO And What Are On-Page SEO Techniques?

On Page SEO Techniques

On-Page SEO is the process of enhancing particular websites in series to get a position higher and produce more appropriate online traffic in search programs. On Web page pertains to both similarly the information and HTML source rule of a website that is usually enhanced, as in comparison to Off-Page SEO which includes to links and some other outbound signals. On-Page SEO Techniques has customized over the age groups, so it’s essential to proceed to keep up with the latest On Webpage SEO. Here is the most up-to-date article about On Webpage SEO from the Wamp Infotech Weblog, and we choose our recommended resources to assist you together with your trip.

The significance of On Page SEO Techniques

What are On-Page SEO Techniques it simply means On the Web page, SEO is made up of all the parts of SEO you can handle most efficient? If you have a website, you can handle the specific problems and the very best of your information. We consider On Web page issues need to all be managed as they’re in your very own hands. If you make a tremendous website, it will absolutely start placement. Focusing On-Page SEO Techniques will also improve the probability that your Off-Page SEO technique will probably work. Link-building with a low-quality website is a very complicated job. No one desire to a web link to content that is badly released or boring.

Important On-Page Ranking Factors are- On Webpage SEO Techniques placement factors can have an important influence on your webpage’s capability to a position if improved properly. The most important on-page factors that impact online search engine roles are:

Website Titles- Your headings on pages or Headings are one particular of the fundamental SEO elements on your website. Each and each and every page, article & posts must have its very own special and unique title, which consists of the primary keywords and words for that website.

Meta Descriptions- Several persons forget about to include of Meta Explanations for their WebPages. These explanations are an important position to include related keywords and words for your information, as these are used in the search results when your webpage is shown.

Meta Tags- Almost every one of your WebPages, you can include of a set of keywords and words in the kind of Meta Tag. These must be all of the appropriate keywords and words of your information that you will have reviewed formerly.

URL Design- Such as Online look for motor helpful Web details for each and every one of your web pages is extremely recommended, as these provide a much better listing. Smaller sized URLs appear to operate superior in online look for motor results, even so, that is not the one aspect.

Body Labels (H1, H2, H3, H4, H5 etc.)- When posting your content, you must break up your information into more compact sections & phrases to build it simpler for individuals to study. These sections will be provided going, and that is H1, H2, H3, H4, H5 etc.

Keyword and key term Density- Such as related look for words all over your information are very essential, as it allows search engines like Search engines perform out what your information is about. On the other hand, avoid extremely duplicating and extremely using look for words simply to look for motor criteria. This can cause to your website becoming revoked from Google like Google and Search engines.

Inner Connecting or Hyperlinks- Individuals frequently believe that the only links that add up are all those from other sites. Although these links are required, these are generally not the only important hyperlinks!

Conclusion-

These 7 On Webpage SEO techniques are generally several of the methods that you can enhance your On-Page SEO Techniques. Anybody applied independently of the other people won’t make significant difference aimed at your site placement; nevertheless, when utilized with each other, they will assist to enhance your site, visitors.

They will assist to get your websites operating much better, they are able to assist you to obtain your complete website placed in online look for motor spiders, they will assistance improve the worth of inner websites and they are able to develop the importance of inner WebPages to particular keywords and words.

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Local SEO Services and Internet Marketing for Business Owners

Are you a local business owner that is need of some new means of getting new customers,leads, and sales? Has your business ever tried or even heard of internet marketing, Local SEO, mobile marketing, or Pay Per Click marketing? Please read on to find out what your business is missing.

Small business owners, local business owners, and big corporations alike, generally speaking, all have recognized that internet marketing, search engine marketing, and mobile SMS marketing are all powerful, ethical, and efficient channels for broadcasting and advertising campaigns.

In a world of ever evolving technology, many industries such as marketing and advertising have reaped huge rewards in terms of being able to get there message in front of more people in a much cheaper and way more personal fashion. Compared to traditional direct marketing and advertising channels (and industry or type of business); internet marketing, SEO, PPC marketing, and mobile marketing – have all proven to be very cost efficient and very powerful mediums for generating new leads and sales for businesses.

If you happen to be a local business owner, there are questions that you should ask yourself and also strongly consider when it comes to internet marketing services and mobile marketing services for your business.

-Do you have a search engine friendly, up to date, clear call to action, easy to navigate, and mobile optimized website?

-Are you aware of the free places you can list your business or businesses on major search engines, which if set up correctly, can ultimately help your business within days of local business listing approval(s)?

-Have you seen the statistics proving internet marketing and internet advertising, mobile marketing, and mobile advertising for business owners and local business owners is one of the cheapest and most effective means of advertising and marketing?

-Have you searched on the top three search engines for keywords relating to your business and area to even see what your competition is doing online already? Check it out, you may be surprised.

-Do you know what local search engine marketing and local SEO means?

-Have you ever tried pay per click advertising and pay per click marketing for your business?

-What other forms of existing advertising and marketing campaigns and costs do you currently have?

-Have you ever used online advertising, online marketing services, and mobile marketing and advertising services?

-Are you ready to take your business into the next generation of marketing and advertising, or are you going to sit idly by while your competitors reap the rewards? You decide…

In a world full of financial hardship and loads of competition, every business owner needs to leverage every possible channel they can to make it through these rough times. Unfortunately everything costs money, but if you want your business to grow, you need to spend the money to grow. The proof is in the pudding people, internet marketing and internet advertising along with mobile marketing and mobile advertising is the next evolution in marketing and advertising, the question is what are you going to do about this for your business?

Do you think your business could use more information on internet advertising services, PPC marketing services, SEO Services, and/or mobile marketing services?

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On Page SEO Best Practices

Optimizing a web site is like placing your business downtown. When it comes to offline practices, all businesses try to choose a high interest location: inside a business center, in a mall or on a crowded street. Placing your business online has a similar process. Optimization will set your web site in top search results, which means getting more traffic and generating more sales.

There are some key elements to take into consideration when doing On Page SEO Optimization. We’ve come up with a list of best practices.

Robots.txt – all pages should include Robots.txt. Robots.txt actually tell engines how to index your site.

Sitemap.xml – a site map provides a list of all your pages to the search engines and makes it much easier for them to list your pages.

Domain Registration – engines place higher value on domains that have longer renewal periods. In our experience, five years or higher is ideal.

Meta Keywords – each page should contain a unique combination of keywords. In our experience, five keywords per page is the best. Be careful when choosing the best keywords for your site, make sure they have a high potential (high volume of searches and low competition).

Meta Description – search engines tend to use the description to gather information on the topic/theme of the page. A well written description should be not more than 160 characters with the strongest keyword phrases woven into it. A good description results in a higher CTR from your site listing after a search.

RSS Feed (if applicable) – not all sites have an RSS of their site updates. With your newsletter section you could include this as a site feature.

Title Tag – the title should describe the page and use the strongest keyword/keywords (don’t overload the title with keyword phrases; concentrate on the strongest one or two keywords that best describe the web page’s topic). Search engines will only show the first 70 characters of your title in the S.E.R.P. so use those 70 characters to make a high impact relevant title for your page.

Plain text on page – search engine spiders read the basic body text the best. Try avoiding using too much Flash and Java – search engines are much better at indexing the content of Flash and Java, but be sure to include the information search engines need in order to do so. Friendly URLs – some search engines (with a few exceptions, such as Google) will not index any pages that include in the URL characters such as question mark, ampersand, equals sign etc. Friendly URLs allow you to include some keywords as well as present a more friendly page experience to users and search engines.

Image Alt Tags – images can have Alt tags that are indexed for relevance and provide an opportunity to reinforce your keywords as well as drive traffic from image searches.

Image File Names – images get indexed separately from your site and can generate traffic if the file name is descriptive of the image’s content. The best is to use photos that are named upon keywords as this reinforces your image for image search.

Use this list to help improve your own search engine optimization efforts. We’ll be the first to admit there is some debate over the effectiveness of some of these practices. There is no debate, however, over how implementing best practices will only improve your overall optimization efforts.

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What is SEO Article Writing? – SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase „search engine optimization.“ Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these „things?“

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords „foreclosure cleaning business“ or „foreclosure cleaning“ or „foreclosure cleanup“ or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit „ENTER“, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

„The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.“

And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

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5 Tips to Improve Website UX to Boost Conversions

User experience, commonly referred by many as UX, is the process of increasing user satisfaction. This can be done by improving the overall usability, efficiency, and accessibility of user interaction with the sites. The user must feel like home they visit your website.

User experience and conversation rate are closely linked. If your site’s user experience is great, more and more people will be engaged, thus ensuring you a high conversion rate.

  1. Craft a clean Homepage

Your website’s homepage plays a crucial role. The homepage should display the main message that you wish to convey to your users. In order to ensure a good UX, it is wise to not place everything on the homepage. Most audiences hate reading huge blocks of texts, so keep it as brief as possible.

Your homepage is one place where most of the visitors will land. If it is cluttered, people will leave the site as soon as it is loaded. If you are not able to grow visitor’s interest in your site’s homepage, how do you wish to get them converted?

  1. Improve loading speed

Most visitors expect your site to load within three to four seconds. If a site takes more than that to load, it is clearly an example of a bad user experience. This will also prompt them to leave the website as soon as possible. And obviously, they won’t ever come again, if this has happened once. So, if your audience got a bad experience regarding your site, they will never come back.

If you wish to keep your visitors hooked in your site’s content and want them to be back, then your website must load under three seconds.

  1. Make it clean

Naturally, any website owner would want their visitors to look at the most important piece of information on any page. Due to this, it is important to keep enough breathing space in all pages. It should not only highlight important information but also improve the overall readability and make your design look sleeker.

Some breathing space can make your site feel modern, fresh and open. If you do not leave out some blank space, then the audience may miss out the most valuable information. If you are not able to draw visitor’s attention to your targeted information, there the chances of conversion greatly decrease.

  1. Responsiveness for all platforms

Responsiveness is one vital part of a user experience design. It allows the websites to change layouts according to different screen resolutions, depending upon the smartphone, tablet or desktop used for visiting the site.

The responsive design further ensures that your site looks appealable from all devices. Today, people are browsing websites on the go, at work, in parks or even while travelling. When a computer is not accessible, most people prefer visiting sites from their smartphone or tablet. If your website does not have a responsive design and mobile compatibility, you may lose a lot of potential customers.

  1. Add Videos and Images

The addition of videos and images play a crucial role in grabbing visitor’s attention easily. Having videos and images in a website make people engage with that particular website more in a straightway.

People are better able to understand visual representation and trust thing that look less robotic and more human. Videos in a site help boost customer engagement. For example, if you have a product with lots of features, you will have to write a huge block of codes explaining it, however, with the use of a video, the user will be better able to understand all features in one go. By adding more videos and images, you can make people understand more accurately and easily.

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7 New On Page SEO Techniques

1. Maintain the Reading Level

The first and foremost goal of every content writer should have is to provide understandable content. We know that every Google user is not a highly educated person.

All I want to say that, you post should contain less percent of ‚Flesch Reading Ease Test‘ sentences. So that, every age group of people will understand your content. This leads to a better traffic generation.

2. Site Speed

Make sure that, your site is working super fast. We all know that users will not wait more than few numbers of seconds to load their pages. In order to load your pages faster remove the unwanted content in your post. This is one of the simple techniques of OnPage Optimization.

3. Use Images and Videos

Every Search Engine Optimizer must use the images and videos in their content. Because, humans will easily understand anything by watching images and videos.

Using Info Graphics (Display the exact message through single image) in your content is also a great way of On Page SEO Techniques.

4. Google Voice Search

Public has changed their way of searching. Now a days people use to simply ask their queries in Google Voice Search. By doing this operation they are getting answers very easily. Due to this reason, search engine optimizers need to update themselves by switching to Google Voice Search.

5. Post in Yahoo! & Bing

Latest technique of SEO On Page Optimization is publishing our articles in Yahoo! & Bing. We use to publish our posts in Google. But, the latest researches have declared that publish the posts in Yahoo! & Bing will leads to get more traffic.

6. Switch to ‚https‘

Many content writers will use the http protocol while publishing their articles. Here is a new technique to increase the site traffic. Switch to the https protocol from http. It was also a well known latest SEO On Page Optimization technique.

7. Use keywords in comments

Gaining the traffic by using comments is also the important technique of On Page SEO Techniques. Because, Google bots will consider comments along with the post. Some of the users will leave the long comments. Writers can make use of those comments. Whenever writers find big comments insert the one or two keywords in that comment.

Don’t stuff the keywords. The comment should look natural even after adding the keywords. In this way, writers can generate more traffic even by using comments for their posts.

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Five Strategies for Organic SEO

Of all the Internet marketing strategies in use today, organic search engine optimization – or organic SEO – one of the oldest, battle-tested methods of achieving top rankings in the search results. Organic SEO works to build rankings for website based on having highly relevant content that is applicable to the keyword phrases that users are searching for.

To achieve high rankings in the organic search results, there are a variety of both on-site and off-site SEO strategies that work in tandem to help build authority and trust with the search engines on selected keyword phrases.

Below you can read five basic strategies that search engine optimization companies use in order to benefit their clients‘ organic SEO strategies.

  1. Conduct exhaustive keyword research: Keyword research is the process of uncovering the most beneficial key phrases that Internet users are searching for that you’ll want to target for your organic SEO campaign. Before you start your keyword analysis, you must determine who your target audience is and whether you’ll target Internet users on a local, regional, national or global scale. If you’re simply targeting local searchers, you’ll want to uncover keyword phrases that use geo-specific modifiers for your keyword targets (i.e. Rental Cars in Atlanta or Atlanta Rental Cars.) There are many useful tools that allow you to conduct keyword research to find which phrases are being search for by Internet users. One of the best is the Google AdWords Keyword Tool, which is a free keyword analysis tool that lists keywords based on their search volumes and how competitive they are.
  2. Have strong SEO copywriting: Once you’ve uncovered the most beneficial keywords for your organic SEO campaign, you’ll then want to have a professional SEO copywriter develop optimized web content for your website that uses these keywords in a strategic manner that benefits organic SEO. Each web page on your site should be dedicated to on main keyword phrase or topic and that keyword phrase or topic should be used throughout the web content on each page strategically in header tags (H1, H2, H3, etc.) and throughout the body text. Utilizing strong tags on your keyword phrases also lets the search engines know that this word is more important than the others on your web page. Having well optimized SEO copywriting is a key ingredient in the overall success of your organic SEO strategy.
  3. Optimize Your Meta Tags: Meta Tags are informational tags that tell the search engines what your web page is all about. There are three main Meta tags that you can optimize for organic SEO benefits. The first tag is the Title tag. The Title tag, which shows up at the very top of each page in on the search engine results page (SERP) should include your targeted keyword phrase toward the front of the title tag. This also holds true for the meta Description tag, which is the second most important meta tag that you can optimize. The meta Description tag is a brief 170-200 character content block that shows up directly underneath the page URL on the SERP. Including your targeted keyword and a variation of that keyword is a best practice for optimizing your web page for organic SEO. The final meta tag I’ll discuss is the meta Keywords tag which has become less and less important for organic SEO. This tag was often abused by SEO companies that stuffed the tag with every keyword under the sun. Now Google doesn’t even use this tag to factor into how well a page ranks for certain keywords. I still use it however, because it’s like dotting the ‚i‘ on your meta tags. Don’t over stuff the tag, but include your main keyword phrase and a handful of closely related keyword variations in the tag.
  4. Utilize search engine friendly URL structures: The URLs of your website should also keep your targeted keywords in mind. Optimized search engine friendly URLs work to support your optimized web copy and meta tags by including the same targeted keyword phrases in the URL string. If your web page has the same targeted keywords in the Meta tags, in the body copy and in the URL, that all combines to make your web page highly relevant to the keyword phrase being targeted for your organic search campaign.
  5. Start a content marketing strategy: Once your website is well-optimized for organic SEO, the next step you should take is starting a content marketing campaign that helps to build links to your website. Building links to your web pages builds authority for your web page on the particular topic it discusses. The best way to garner these links is by blogging and article writing, as well as distributing other content to other websites such as videos and press releases that help to build your online footprint and to help build links back to your site. This off-site content marketing strategy is a crucial cog in achieving long-term organic SEO success.

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9 Reasons Why Website Projects Fail

If the project is coded improperly, then quite often you have to throw it away and start over. The cost to fix all of these problems can be significant. Our experience with one of clients inspire to craft this detailed pitfalls to avoid the next time you embark on a similar project, regardless whether you are the developer, or client.

Here are some of the most common reasons that make so many web projects fail.

Unclear Definition of the Scope & Requirements

Everyone is so anxious to get going, but they don’t think about how it’s all going to work and what happens under different scenarios.

This is especially true when a company puts their business online for the first time. Most clients think they know what they want, but the devil is in the details. I’ll bet that you have met a huge number of clients that when pressed to detail their process, haven’t thought through all of the ramifications.

Make sure you go through a detailed planning exercise before you start building.

Lack of Stakeholders

Management wants a new website to meet corporate objectives and to increase its ROI. Then management doesn’t take the time to get involved when key decisions are being made.

Huge problems can arise when management tests the Beta version and finds it’s not what they initially wanted. Changes can be very expensive in time and money if made at the end of a project instead of the beginning.

Biting Off More Than You Can Chew

Be careful not to bite off more than you can chew. Rome wasn’t built in a day. If you have a really complex project, built it in phases. You don’t have to publish it all on the web at once. There is nothing wrong with replacing existing websites after three or four phases are completed.

Designing Websites Without Purpose or Function

You have probably seen some beautiful designs for new projects that just cannot be built or would be too expensive to build. It’s best to wireframe out all of the functionality taking into account the platform you’re using before the design is done.

Then have the development team work with the designer, so together they come up with something that is both beautiful and functional. Otherwise, you could end up with a Frankenstein site that is neither.

Not Using Version Control

It’s unfathomable today to build new websites without some sort of source code control system. When developers create, support, and update source code files for a large application, the coordination can be complex.

Source-control systems record all file changes, with comments, in a project. You need to have the ability to roll back functionality, merge work together and work offline. Proper source code control is vital for any project.

Lack of Good Project Management

Website project manager

The Project Manager (PM) is the Quarterback (or number 10) of the football team. The PM is responsible for the successful planning, execution, monitoring, control and closure of a project.

The PM needs to understand the client’s needs and provide communication to and from the developers. Without a proficient PM, the project will get off track and become a runaway train that ends in disaster. A good PM will publish weekly progress reports keeping everything on track.

Hacking Core or Source Code

Hacking is changing the source code structure. When an unqualified developer doesn’t know how to do something, they tend to hack the code in the websites to make it work. This causes a number of problems and greatly affects quality. If a developer fixes one problem and another arises, it may be the result of a lot of hacks.

Doing so will make it near impossible for site updates due to security and bug fixes. It also makes it difficult for those that come in later to maintain the site and could possibly leave a site vulnerable to exploits.

Scope Creep

A good PM’s main job is to keep things on track. It’s natural as you go through the development, to come up with new ideas and things you want. You need to realize that every time you make a change, it all adds to the time and cost of a project.

If a website is built and tested, you will have to retest after the change. Some changes are beneficial, especially if they make the website better for users. But lots of indecision and changing can derail a project. Scope Creep happens when decision makers aren’t involved early on or the project didn’t go through proper planning.

Lack of Cohesive Quality Assurance

All projects have bugs, so it’s better to find the problems first instead of the users. Set aside 20% to 25% of the development time to perform proper QA. Make sure there is a comprehensive QA Plan, otherwise you could get a website that has a lot of issues.

Developers need to be thinking about quality from day one and be responsible for fixing their problems. Otherwise, things could get very sloppy.

Immobilienmakler Heidelberg

Makler Heidelberg

A Successful Website Needs Link Popularity

Linking your site from other websites is one of the most common ways to get your site noticed on the internet.

However, there has been some misuse of this technique in the way of creating ‚link farms‘. This has caused the search engines to take notice and set restrictions of sites using this link farming technique. Moreover, if you are a website owner that uses link exchanges correctly, you can get some great results with this technique and see significantly more traffic coming to your site, which in turn will help increase your search engine ranking.

The basic method for link exchange is a simple link swap where you contact another website owner and offer to put their link on your website in exchange for them putting your link on their website. The correct terminology is a reciprocal link. You would usually do this with a website that had relevant content to your website.

Another common way to build links to your site is to pay for incoming links from high ranking websites. This is an effective method but the payment may be recurring on a monthly basis.

You can also add article marketing to build links. Article marketing is simply writing articles that are relevant to your niche and then submitting them to other websites, mainly article directories. With each article that you submit, you include a link to your website. You can then submit your article to high-ranking article directories like EzineArticles.com. Readers love to know more about the topic they are searching for and if you provide good information in your article then your readers will more than likely click on your link and visit your website.

Joining a forum online that relates to your niche is also a good idea. You can become a contributor by posting regular posts and comments. Set up your signature to include a link back to your website and every time you post on the forum you are creating another link pointing back to your site. If you make your comments interesting and informative, other forum members will likely click on your signature link and visit your website. Before you do this, please read the forum rules. Some forums strictly frown upon „plugging your site, product or business“, while others welcome it. Some forums even have a thread set up specifically for self marketing, so make certain to read their do’s and don’ts before hand.

Start a blog that uses RSS feeds and submit the blog to search engines and RSS directories. This will give you extra internet exposure and remember to link your blog to your website if it’s not already part of your site. You can post new content to your blog regularly to increase ranking and exposure.

To increase the traffic to your website you need to be prepared to put in the time and effort required. There are also methods that you can pay for to increase rankings such as the point about paying for inbound links. You can also pay for AdWords advertising to promote your website. If you can afford to pay for these services they will benefit your website but if you can’t afford them right now then just try some of the free methods.

With any of these link building methods you need to target a specific audience to your niche. This is particularly so with the paid methods as you don’t want to pay to receive visitors that have no interest in your niche, product or service.

You also want to keep your current visitors coming back and you can do this by having an interesting and quality website that they will want to return to. Monitor each method that you use for building links and find which one’s work best for you, then continue to build using the methods that are working well.

Immobilienmakler Heidelberg

Makler Heidelberg