Google Tag Manager – An Overview

A few years back, webmasters were maintaining the entire website and indeed it was a tiring job for them. Later the JavaScript method was used by the Google Analytics, but it required certain technical integration by webmasters in order to add the required codes to the website. The Google tag manager follows the list, which is a free solution for maintaining crowded website tags. Google tag manager makes it easier for the developers to manage the website tags, including Facebook, Twitter or even a small code of JavaScript.

Tag Structure:

A well-designed structure is significant in accomplishing all the web process. The Google tag manager has a structure that is similar to the structure of Google Analytics. It is a boosting element in Search engine optimization services.

A short description of its structure

  • Account – Account creation is the initial step in this process. A company needs only one account, multiple websites can be managed in a single account by creating new containers.
  • Container – Container creation is the next part in this tag structure. The container holds necessary tags for a specific website. It’s simple to create a container, select an account and click on the create container for a fresh container.
  • Tag – Tag creation is the next step in this structure. Once you’re set with creating new containers, the next process is to create tags for your website. Google reduces the occurrence of errors by providing templates for its own tags. To create a „new tag“, move to the container section and choose the tag section where you can find a „new tag“ button. Some of the tags include Custom image tags, GDN Remarketing, AdWords conversion tracking, Universal Analytics, etc.
  • Triggers – Once the tag is created, a prompt will be given to fill a few details for each tag type. This Trigger is also used as a trigger to fire the tag.

This structure is followed by most of the internet marketing companies to establish a strong presence in their online business.

Pros of using Google tag manager:

The successful SEO process doesn’t happen effortlessly. It’s the constant work of webmasters and SEO experts who carefully measures the traffic analysis and online advertising campaign. Google Analytics, crazy egg, AdWords, etc. are the valuable assets for the digital marketers in an internet marketing company. Google tag manager offers several benefits in accomplishing each SEO task.

Check out the few benefits:

  • Save your time – It will allow you to alter the code snippets at any time without the help of a web developer. These changes will be in effect immediately.
  • Enhance the Speed – Adding more tags and placing more snippets of code will lag the performance and loading time of your site. With this tag manager, you will have a new web experience by making the codes cleaner and streamlined. It will improve the speed as well as the performance of the site.
  • Easy error fixing – No need of reworking on the same codes, tag manager makes it easy to debug the fault codes and launch it immediately.
  • Improved tag management – A website contains multiple tags and plentiful of codes. Tag manager will manage the entire tags and codes. It will clean up the website codes and makes it easy using different versions.


The SEO process is the backbone that strikes your brand name among the billions of web users. The Google Tag manager is a successful guide on bringing up effective SEO process. With this tag manager, it’s possible to get the analytical information of your site without deleting the excessive codes or tags of the site. This creates a better user experience as well as operational experience.

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