5 Ways to Build Website Traffic

Hopefully you have been checking the traffic – visitors to your website and reviewing how many people visit the site, are they first time or return visitors, what page do they look at and are they selecting an action on the website such as filling out a form, signing up for your newsletter, buying something […]

Importance of Measuring Event Performance

Event managers are under considerable pressure to obtain metrics regarding their events and to ensure that they provide a return on investment. Being able to source these statistics and convert them into valuable information is something that many event managers struggle with. It can be difficult to know what to measure, how to measure it […]

The Importance of Brand Messaging for a Successful Website Redesign

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. Your visitors could feel the same way if you don’t pay attention […]