Customer Support Software Changes the Way You Look at ROI

Companies must commit to continually measuring and monitoring their return on investment on all projects, but especially their predictive analytics projects. ROI affects and impacts marketing, IT, and the contact center. Taking too short a view of ROI can negatively impact a company. Too many companies feel that if they do not recover every dollar […]

Teaching English for Communicative Performance and Business Communication

It is a challenge to us English teachers to manage with our own widely differing linguistic competence the large classes of mixed ability students. Non-availability or high cost of books and instructional material are the challenges just as tests and exams seem to have become the only goal in themselves. In addition, lack of students'(and […]

How Do You Analyze Social Media?

How do you know whether your social media marketing efforts are working? These seven ways to analyze your social media marketing efforts will help you understand what is working, what is not working, and what needs to change. 1. Engagement Are your followers responding to your social media shares with comments of their own? How […]